Latif Engineering Company has manufactured magnetic separation equipment in Faisalabad since 1970 — overband magnets, suspension magnets, drum separators and eddy current separators used to protect crushers and machinery in sugar mills, cement plants, recycling lines, textile mills and food processing plants.

The Challenge

As a technical manufacturer, the client's buyers are production managers and engineers who search by problem ("cane conveyor tramp iron", "clinker line protection") rather than product name. The site needed to organize a wide equipment catalogue by both product category and industry use-case, while making it simple for a plant to request a custom-sized quote.

The Solution

Developed a structured, content-driven website with Next.js for speed and clean technical presentation, deployed on Vercel for reliable global hosting. Supabase manages the product catalogue, industry application pages and quote-request submissions, allowing the client to update specifications and add new equipment lines without touching code.

Key Features

●        Equipment catalogue organized by category (Magnetic Separators, Brakes & Clutches, Sugar Machinery, Material Handling)

●        Industry application pages: Sugar Mills, Cement Plants, Recycling, Textile Mills, Food Processing, Plastics & Glass

●        Individual product pages with technical specifications (dimensions, field intensity, capacity)

●        "Request a Quote" form capturing belt width, material and burden depth, stored in Supabase

●        WhatsApp and direct call integration for fast B2B contact

Tech Stack

●        Next.js — frontend framework and routing

●        Vercel — hosting, deployment and CDN

●        Supabase — product data, industry content and quote-request storage

Results

●        A professional technical presence matching the company's 50+ years of manufacturing credibility

●        Structured, filterable catalogue in place of static product pages

●        Faster, more specific quote requests from qualified industrial leads